Our goals are the following:
• Promotion: We will proactively pursue media coverage for positive news stories of our students, staff and teachers. We will provide coverage from within the Communications Office of positive news stories as well.
• Media Relations: In addition to pursuing positive media coverage, we will provide appropriate responses to negative press inquiries and handle crisis situations, as they occur.
• Social Media Presence: The Communications Office will monitor and maintain all District social media pages. We will use these pages to promote positive stories, communicate in times of crisis, as well as interact with our parents and other stakeholders.